Supy (a UAE startup acquired by Toast) is a strong cost-control platform for chains. RestoIQ is loss prevention for the independent owner. Both have a place — here is which one is yours.
| RestoIQ | Supy | |
|---|---|---|
| Best fit | Independent restaurants, cafés, bars | Multi-branch chains, cloud kitchens |
| Starting price | $49/month | Quote-based; historically $150–300+/mo |
| Setup fee | $0 | Quote-based implementation |
| Free trial | 14 days, no credit card | Demo-led onboarding |
| Supplier fraud & price-increase alerts | ✓ AI reads every invoice | ✓ Invoice matching |
| Theft detection (actual vs theoretical) | ✓ | ✓ Variance management |
| Founder-grade support | ✓ WhatsApp, direct access | Account manager (enterprise) |
| Onboarding speed | 30 minutes, self-serve | Guided onboarding, longer |
| Africa & Middle East depth | ✓ Primary focus | ✓ Strong in Gulf |
Supy is a well-funded UAE company acquired by Toast (2024). Pricing shown from published material; contact both vendors for exact quotes.
Honest take: for a chain of 5+ outlets in the Gulf, Supy's enterprise depth, POS integrations, and guided onboarding are excellent. It is a serious platform for serious groups.
The single venue. If you own one restaurant, one café, or one bar, Supy's enterprise onboarding is overkill — and its pricing reflects that. RestoIQ gets you live in 30 minutes for $49.
Loss prevention language. Supy reports costs. RestoIQ hunts leaks: theft, waste by shift, underpriced dishes — and delivers a weekly Profit Audit you can act on immediately.
Africa access. Supy concentrates on the Gulf. RestoIQ extends the same loss-prevention engine to East and West Africa, where independent owners have been ignored by every vendor.